Full time
Negotiable
Dnipro
Murka is a European developer with more than 10 years of experience in the production of games, which bring fun and joy to 5 million monthly players worldwide. Innovational rethinking of common genres and gaming mechanics is the main DNA and growth engine of the company. As a result, for several years in a row, our titles were called the most innovative on a market in their category. We started a new decade of our growth, being a company with established processes and long-term strategy.
Headquartered in Limassol (Cyprus), Murka unites more than 500 game experts, mainly based in Kyiv and Dnipro offices. Our team is also located in Sofia, Kharkiv, and Lviv.
Murka puts people in the heart of the company and believes that the team is a key driver of success; creates an environment suitable for creativity and experiments. We are looking for professionals from all over the world, who can strengthen our internal expertise, meet challenges. And we'll be able to achieve synergistic value in solving them together.
What are you working on?
- Genres: Casual, Casino
For which tasks (responsibilities)?
You will manage App Store Optimization for the Murka Games Limited portfolio of games, which includes:
Developing App Store Optimization (ASO) strategies to ensure that all relevant apps appear at the top of the search results in all applicable App stores
Optimizing conversion rates for app download pages by utilizing various content and visual tools
Monitoring and tracking app store rankings using the latest analytic tracking tools
Performing keyword research in multiple languages
Writing app descriptions and titles using researched keywords
Proofreading and editing reports
RESPONSIBILITIES
Preparing in-depth ASO audits
Designing effective ASO strategies and proposals
Identifying insights from competitive ASO intelligence
Defining the geo-expansion with ASO efforts based on data
Owning the CRO loop (choosing the assets, testing, prioritization, evaluation)
Running A/B tests and measuring the results both on the App Store and Google Play
Driving keyword optimization
Evaluating the results of our ASO work using advanced analytical and statistical methods
Identifying and testing new ASO approaches
Creating and delivering methodical processes to identify and execute growth opportunities
What kind of professional are we looking for?
2+ years work experience in growth marketing, plus points if from mobile apps with a
Subscription-based business model
Proven hands-on experience in ASO (both Apple AppStore and Google PlayStore) & SEO
Experience in Chinese app stores is a plus
Familiarity with ASO tools such as App Annie, MobileAction
Experience with A/B and split testing tools, including basic knowledge of statistic to
Effectively interpret results
Deep understanding of the mobile app user funnel and conversion rate tracking
Collaborative self-starter with a positive, getting-things-done mindset
Analytics-driven, structured work approach
IS A PLUS
Proficiency in other languages
SEO Experience
Why do we enjoy working here?
Competitive salary and performance-based reviews
Guaranteed paid vacations, main national holidays, and sick leaves
Employment benefits, such as partial compensation of sports and English lessons; medical insurance; bonuses on the occasion of marriage; "baby bonuses", and protection of workers with family responsibilities
Comfortable centrally located offices with snacks, a well-equipped gym, and weekly fun activities
Opportunity for professional growth: attending training programs, certifications, and conferences
Corporate celebrations and team buildings
Murka is a socially responsible company, so we actively take part in charity events and promote an ecological style of living (sorting of plastic, "sharing goods", etc.).